Content Marketing Strategy Audience ⟹ First

Our content marketing strategy and inbound marketing campaigns, are quite effective and efficient, for purpose-driven organizations to thrive. Why? Simply put, contextual content is a brands most valuable business asset. 

Top Content Marketing Strategy Award for Your Media Services

Consider, the potential success of any marketing campaign, when  rich content, media, and assets are strategically positioned that offers real value? 

Best Content Marketing Strategy of 2020

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Audience ⟹ First Content Marketing

In short, an inbound marketing campaign that best solves numerous and quite varied users/buyers/customers complex needs, tasks, and goals; then, additional benefits such as high-quality leads with many more sale, are a direct result

Your Media Content Marketing Award-Winning Content Marketing!

In addition, our content audit, content planning, content marketing strategies reveals many ways to enhance product/service offerings. Likewise, we often launch entirely new offerings, as well as, fulfilling users/buyers/customers deepest desires.

Lastly, our best of breed content marketing typically yields a dramatic increase in customer satisfaction, brand loyalty, and an increase in wallet share.; that means, the number of products or services sold increase, and the frequency of repeat sales to existing clients occur more often, on average, per customer.

If interested, here is a high-level overview with a deep dive to how we execute, excel and accomplish our client’s objectives with unique and award-winning content marketing and inbound marketing offerings.

First, we generally conduct a content audit which includes keyword research, as we want to know the language they use and how well you are positioned to rank for them, at that moment in time We are laser focused at understanding entire customer journey, across all touch points, within the digital universe.

How did a user first see you, on what platform, how many times did they visit your site, call, visit before they purchased? Consider if you knew what truly drives your uses/buyers and customers to take decisive action, now and long-term, then you can design the experience to effectively entice them to take that action faster and with more confidence. In addition, not only be prepared, but understand the many reasons why a visitor’s search is relevant, their intent and how to ensure they get to the proper landing page or page or post of your website regardless if they have no intent to buy.

Today, it's about providing tremendous value with no self-evident expectations, and it pays off in spades. We want to position you as the though leader, the expert, and the trusted source for your industry. Thus, to ensure the visitor lands on the proper page, landing page, or post to your website.

Likewise, we study and voraciously learn during our content planning phase; what are the tasks, goals and value a user/buyer or customer is looking to achieve. Then we determine, devise, revise, and provide optimal ways to deliver the most value and best content experience according to the reason we attracted their attention.

Imagine, if you will, the approach will be radically different from someone who is in the research mode and looking for a leader in that industry to a prospect who is ready to buy or a client we are seeking to sell additional products or services to. Keep in mind, the content, layout, navigation, user-experience, value, and their intent must all be best achieved with the calls-to-actions and optimal conversion mechanisms in place.

Our Content Marketing Strategy, Planning and Implementation

With us, no company or brand should ever have to believe the only way they can compete and do well is to compete on price or sell on benefits and features. Instead, today, consumers are seeking the companies that provide the best value without feeling pressured to buy anything.

If we position you as the thought leader, expert, and the trusted source. Imagine, even those at the top of the funnel will buy from you. Today, it is about contextual content, that is your biggest asset.

Also, no onw want to be invisible on search, then you must provide value. Likewise, original content which fulfills the purpose of user/buyer or customer needs, tasks, goals, and desires or intent.

Lastly once we deploy our content marketing strategy, we optimize if for search engines. Most notable, the reason why Google has remained the premier search engine for decades, is precisely because it best delivers the search results based on user's search queries. Moreover, the search engines are now able to truly understand the intent behind the words and context of why they chose those word; For that reason, their algorithms are almost extraordinary at rendering rich search results that typically delivers an immersive user experience and also accomplishes what the user was seeking to do.

Consider, if you will, our content marketing strategy, is written for the user/buyer or customer and not with the intent to beat or outwit competitors. Thus, italmost always happens when we write content for our clients target audience first, and then tailor it,so the search engines are even better at understanding content.

Likewise, we provide the structured data mark-up, so the search engines render rich search results with rich snippets, and images, rankings, videos, documents, to featured snippets and open graphs.

Equally as important, are the assets across the entirety of the organization, including all touch points within the digital universe. At the heart of our content planning and content strategy is a masterful content approach. Above all, it's to leverage the creation, publication, and governance of content and repurposed content. Likewise, to attract, engage, and acquire a clearly defined and understood target audience - with the objective of driving profitable customer action, while deepening brand relationships with PR for customers, employees, partners, distributors, manufacturers, teams, affiliates, and prospects.

Our content strategists ensure the stories, language, management process, content experience and engagement, are implemented with best practices. In addition, it must be properly worked, consistently, and executed across multiple teams, languages, and every publication or outlet the brand leverages.

Lastly, after content creation, we surgically apply SEO industry best practices and guidelines for all content frameworks. For instance, whether the content is in the form of a site, a page, blog, video blog, podcast, content hub, book, eBook, video, article, press release, graphics, infographics, publication, case study, manifest or whitepaper. if we are to publish that content publicly, then we must properly promote across the digital universe, including optimizing the content, coding, and structured data, so it best appears in free Google search results.

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Your Media Services is a leading national award-winning digital growth-fueled web, media, and brand agency with soul.

Copywriting is part art, part science. The written word engages, compels, and persuades and its in audio, video, advertising, including images.

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Brand Strategy
TURN UP YOUR
Brand

Rise above the noise; directly connect and engage your target audience, with pinpoint accuracy.

...where your story becomes

extraordinary.

The depth and breadth of user needs are so varied and quite complex. We build story interest that trend well and drives organic traffic and social sharing on Facebook, Pinterst, LinkedIn, Instagram, Snapchat.

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We listen to, collaborate with, inspire and enable our clients to develop and implement custom strategies informed by insightful data-driven analysis.

We are at the heart of innovative and effective stakeholder engagement. In addition, our creative and powerful branding and communications allows for a system of continuous learning and adaptation to sustain organizational success.

Design brings ideas to visual life that communicates numerous details.

Visual Design Development

Creatively convey complex information clearly, concisely and in a visually engaging way.

Web Design Development

An under-performing website will leave companies in the dust

App Design Development

Custom mobile apps to merge imagination and next-gen technology for brands to thrive

Live Chat to Social Media

Great brand experiences persuade, convert, and inspire; for access and exposure

Content must serve the king or bring brand to its demise

Content is Not King, Brand is

A Brand is Married to Design

Brand identity would not be recognized without a design

Brands image wouldn't have any appeal or be meaningful without design bringing it to life.  Consider, if you will, details are the canvas of design.  Content does proceed design

In Contrast, Content with Context is only seen with Design 

Yet, content is the real master of creativity, because design is only visual with thinking.  Incidentally, design communicates infinitely faster and  probably the real intellectual, made visible. on the other hand, content beholds the master key, ideas; In that way,  design must serve content to make its ideas distinctive, wherefore, design figurative fabric is it brilliance in culture.

The way we see,  design makes thinking and art visual. Ultimately, graphic design and content both serve their master, the brand. Albeit, here are the ways we can serve your brand with our graphic and digital designers. 

  • Logo
  • Letterhead
  • Business Cards
  • Slogan
  • TV, radio, internet, or in-store advertising campaign
  • All marketing campaigns
  • All content campaigns
  • Typeface design
  • Packaging creation

You may explore our Graphic Design Page: Your Media Services Graphic Design Solutions

Or, you may want to explore our graphic branding or graphic design work. Your Media Services Graphic Design Portfolio

Perhaps, you may want to see our video solutions about graphic design. Explore More - Graphic Design Video Explainer

 Of course, feel free to contact us. Your Media Services Contact Info

Lastly,  if you would like to request a demo or a quote-Request A Demo with a free trial offer

Simply put, our interdisciplinary approach weaves together content strategy, design, engineering, and marketing.

To clarify, we act as a social strategist and execution partner to best deliver your thought leadership, expertise, value, and customer support.

We offer best in class email marketing. Equally as important, know that we automate and streamline businesses, end to end.

Our creative content strategists and content planners craft solutions with our design and development team to bring the signature or hallmark to brands.

For instance, site performance, user-interface, search engine optimization and ongoing support to maintenance.

Therefore, invest in PPC and display ad campaigns, to offset, any setbacks or challenges with local search.

Define Purpose ⇔ Redefine Profits

We help purpose-driven organizations thrive by creating lasting economic, social, and brand value.

We leverage deep stakeholder collaboration with state-of-the-art technologies. In addition, we market best of breed solutions with innovative digital campaign strategies. Moreover, our impact on investment approaches and PR relations drives impressive results. Lastly, our sheer hard work earns desired results.

Our Savvy Solutions

First Sales → Then Wallet Share

Our commitment to excellence and craftsmanship crosses all verticals and commences with creative contextual content strategy.

Throughout each stage of your content marketing journey, our creative content will help you place thought in your leadership to produce desired results that sustain longevity.

Web Analytics

Better insights, deeper analytics, meaningful data to minimize setbacks and enhance product or service offerings. In addition, increase user-satisfaction and customer longevity.

Google Search

Dramatically improve search visibility, search placement, and be best showcased in featured listings, within Google's free search results.

In conclusion, we best stack the odds on behalf of clients, so they appear within free online search listings, for what they want.

Above all,  clients search result listings are displayed richly, even featured within free search results. Often they are directly in the lime light. This means they are  displayed and rendered by Google most prominently compared to even their most aggressive competitors. 

In short, we have positioned and presented clients infinitely better, placed optimally within the free Google search results, more often, in many more types of searches. Lastly, and by definition, clients appear for what they want and they are optimally seen in search results perfectly engineered and aligned to visitors or buyer's search intent.

What could be better for business than qualified active buyers that are presently seeking out your products or services? 

We believe, it is them discovering you, buying from you, more and more often,  and attaining customer longevity with increased wallet share, whom refer others directly to you. 

A Content Experience illustrrated by larger than life infographic man and a woman mesmerized by words on a 10x bigger than normal screen

Your Money or Your Life are segments of healthcare and finance. Their listings in search results, and on their sites, that had to deliver mission-critical information.

What's most notable, are these same industries took massive action to ensure their search results and sites were very reliable and precise. In addition, their intuitive navigation so the user can easily access and find what thy need.

Certainly, if SEO mission-critical search approach was universally applied across all verticals and industries, then delivering on user needs, desires, and search intent, would be a must..

In conclusion, we feel, our audience-first approach as a content marketing strategy is why our clients and their audience, all benefit. Similarly, we approach search and sites as finance and healthcare do.

Your Media Service's Content Marketing Framework

Blog & Content Hub Creation

Increase search exposure, build brand awareness and attract top-of-funnel visitors.

For instance, with blog posts or evergreen content. In addition, our in-house team of content marketing experts and editors, excel at SEO copyright.

Equally as important, We create, distribute  and promote high-quality branded-hallmark content that breathes life into stores and propels them into transformation experiences.

Explore More - Inbound Marketing Campaigns

eBook & White Papers

Demonstrate value, leadership, expertise, and brand loyalty.

Most likely, to achieve this, create quality content at scale. In short, uncover how to solve complex user needs and desires.

Above all, we provide content-rich experiences, that exceeds the depth and breadth of most user's complex needs or desires. In conclusion, we integrate shape, and repurpose content. For instance,  in stunning visual and media experiences. To clarify, we have nearly mastered the art of evergreen content creation and promotion. Finally, we optimizes for the search engines to minimize ad spend. 

Explore More - Inbound Marketing Solution

Infographics & Asset Design

Get onboard with visual content marketing.

Simply put, we design everything from full-size printable infographics that emphasize visual storytelling to formatted white papers that demonstrate your brand’s expertise.

Equally as important, build meaningful relationships, drive more sales and wallet-share.

Explore More - Inbound Marketing Solution

Explore More - Graphic Design, Infographics, logos, and asset designs.

Our obsession is to transform businesses into brands that thrive.

Video Production & Marketing

The brain processes video 60,000 faster than any written form of content.

Provide stunning visual-experiences that attracts, then envelops, your prospects for an immersive buying experiences.

From animations, motion graphics, video explainers to on-location testimonials or in-studio productions, vox-pops to video blogs and more, we create award-winning videos. Our video marketing services and advertising  campaigns uncover many new ways of reaching and connecting with your audience in visually compelling and memorable ways.

Explore More - Video Advertising, Marketing & Production

Case Studies & Website Copy

Case studies provide powerful social proof and brand value. Your website should be a 24 by 7 selling machine.

Let's best showcases your value proposition and unique selling points.

Let us help you and your clients tell those stories, speak those truths and validate your marketing efforts. Drive high-intent paid and organic traffic to your website through landing pages written by our expert content creators, marketers, and SEO copyright, combined with savvy web design team, that converts.  

Explore More - Website Responsive Design Solutions

Explore More - Holistic SEO Services

Newsletters & Email Copy

Guide your visitors through the buyer's journey across all touch points.

Connect with the right audience to attract and envelop their attention. Nurture relationships and attain higher conversion ratios.

Execute on your email marketing strategy with our email marketers in the driver’s seat of your automation platform, and our creatives at the helm of your content development efforts. We help you leverage email marketing as part of your content marketing strategy to build and nurture leads and cultivate customer loyalty.

Learn More - Email Automation Marketing Solutions

Content - scale the unscalable

Press Releases

We reach deep into media circles to target both influencers and media owners with your news releases.

For instance, with blog posts or evergreen content. In addition, our in-house team of content marketing experts and editors, excel at SEO copyright.

Equally as important, We create, distribute  and promote high-quality branded-hallmark content that breathes life into stores and propels them into transformation experiences.

Explore More - Inbound Marketing Campaigns

Podcasts

We handle The entire process, from creative conception through content delivery.

Most likely, to achieve this, create quality content at scale. In short, uncover how to solve complex user needs and desires.

Above all, we provide content-rich experiences, that exceeds the depth and breadth of most user's complex needs or desires. In conclusion, we integrate shape, and repurpose content. For instance,  in stunning visual and media experiences. To clarify, we have nearly mastered the art of evergreen content creation and promotion. Finally, we optimizes for the search engines to minimize ad spend. 

Explore More - Inbound Marketing Solution

Logos & Visual Design

Great design requires a complex mixture of design skills, creative theory and skillful application.

Simply put, we design everything from full-size printable infographics that emphasize visual storytelling to formatted white papers that demonstrate your brand’s expertise.

Equally as important, build meaningful relationships, drive more sales and wallet-share.

Explore More - Inbound Marketing Solution

Explore More - Graphic Design, Infographics, logos, and asset designs.

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