Best Content Marketing Strategy of 2020
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Audience ⟹ First Content Marketing
In short, an inbound marketing campaign that best solves numerous and quite varied users/buyers/customers complex needs, tasks, and goals; then, additional benefits such as high-quality leads with many more sale, are a direct result
Your Media Content Marketing Award-Winning Content Marketing!
In addition, our content audit, content planning, content marketing strategies reveals many ways to enhance product/service offerings. Likewise, we often launch entirely new offerings, as well as, fulfilling users/buyers/customers deepest desires.
Lastly, our best of breed content marketing typically yields a dramatic increase in customer satisfaction, brand loyalty, and an increase in wallet share.; that means, the number of products or services sold increase, and the frequency of repeat sales to existing clients occur more often, on average, per customer.
If interested, here is a high-level overview with a deep dive to how we execute, excel and accomplish our client’s objectives with unique and award-winning content marketing and inbound marketing offerings.
First, we generally conduct a content audit which includes keyword research, as we want to know the language they use and how well you are positioned to rank for them, at that moment in time We are laser focused at understanding entire customer journey, across all touch points, within the digital universe.
How did a user first see you, on what platform, how many times did they visit your site, call, visit before they purchased? Consider if you knew what truly drives your uses/buyers and customers to take decisive action, now and long-term, then you can design the experience to effectively entice them to take that action faster and with more confidence. In addition, not only be prepared, but understand the many reasons why a visitor’s search is relevant, their intent and how to ensure they get to the proper landing page or page or post of your website regardless if they have no intent to buy.
Today, it's about providing tremendous value with no self-evident expectations, and it pays off in spades. We want to position you as the though leader, the expert, and the trusted source for your industry. Thus, to ensure the visitor lands on the proper page, landing page, or post to your website.
Likewise, we study and voraciously learn during our content planning phase; what are the tasks, goals and value a user/buyer or customer is looking to achieve. Then we determine, devise, revise, and provide optimal ways to deliver the most value and best content experience according to the reason we attracted their attention.
Imagine, if you will, the approach will be radically different from someone who is in the research mode and looking for a leader in that industry to a prospect who is ready to buy or a client we are seeking to sell additional products or services to. Keep in mind, the content, layout, navigation, user-experience, value, and their intent must all be best achieved with the calls-to-actions and optimal conversion mechanisms in place.
Our Content Marketing Strategy, Planning and Implementation
With us, no company or brand should ever have to believe the only way they can compete and do well is to compete on price or sell on benefits and features. Instead, today, consumers are seeking the companies that provide the best value without feeling pressured to buy anything.
If we position you as the thought leader, expert, and the trusted source. Imagine, even those at the top of the funnel will buy from you. Today, it is about contextual content, that is your biggest asset.
Also, no onw want to be invisible on search, then you must provide value. Likewise, original content which fulfills the purpose of user/buyer or customer needs, tasks, goals, and desires or intent.
Lastly once we deploy our content marketing strategy, we optimize if for search engines. Most notable, the reason why Google has remained the premier search engine for decades, is precisely because it best delivers the search results based on user's search queries. Moreover, the search engines are now able to truly understand the intent behind the words and context of why they chose those word; For that reason, their algorithms are almost extraordinary at rendering rich search results that typically delivers an immersive user experience and also accomplishes what the user was seeking to do.
Consider, if you will, our content marketing strategy, is written for the user/buyer or customer and not with the intent to beat or outwit competitors. Thus, italmost always happens when we write content for our clients target audience first, and then tailor it,so the search engines are even better at understanding content.
Likewise, we provide the structured data mark-up, so the search engines render rich search results with rich snippets, and images, rankings, videos, documents, to featured snippets and open graphs.
Equally as important, are the assets across the entirety of the organization, including all touch points within the digital universe. At the heart of our content planning and content strategy is a masterful content approach. Above all, it's to leverage the creation, publication, and governance of content and repurposed content. Likewise, to attract, engage, and acquire a clearly defined and understood target audience - with the objective of driving profitable customer action, while deepening brand relationships with PR for customers, employees, partners, distributors, manufacturers, teams, affiliates, and prospects.
Our content strategists ensure the stories, language, management process, content experience and engagement, are implemented with best practices. In addition, it must be properly worked, consistently, and executed across multiple teams, languages, and every publication or outlet the brand leverages.
Lastly, after content creation, we surgically apply SEO industry best practices and guidelines for all content frameworks. For instance, whether the content is in the form of a site, a page, blog, video blog, podcast, content hub, book, eBook, video, article, press release, graphics, infographics, publication, case study, manifest or whitepaper. if we are to publish that content publicly, then we must properly promote across the digital universe, including optimizing the content, coding, and structured data, so it best appears in free Google search results.Schedule A Time for A Consultation, Call, or Online Demo or Workshop