Your Media Services for Display Advertising
What is online Display Advertising?
As Google Define it: Display ads are advertisements consisting of text, images, animation, or video that show up on a vast collection of websites called the Google Display Network.
Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect..
Reach more people in more places online
- Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.
- The Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.
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How do advertisers know who to target?
HOW IS MY, DISPLAY ADVERTISING CAMPAIGN DOING?
As advertising needs become more sophisticated, display ADs can also be personalized based on a user’s geography through geotargeting. Basic information such as a user’s IP address can indicate a user’s rough location with a limited degree of accuracy.
This information can be supplemented further through the use of a phone’s GPS or the location of nearby mobile towers to have a clearer indication of the user’s current position for a mind boggling array of advertising possibilities.